
Fostering Sustainable Behavior:
Community-Based Social Marketing
Thursday, September 16, 2010 |
InterContinental Hotel, Milwaukee
| 8:00 am–4:00 pm CDT
Join Energy Center of Wisconsin for a full-day introduction to community-based
social marketing with Dr. Doug McKenzie-Mohr. His book, Fostering Sustainable
Behavior: An Introduction to Community-Based Social Marketing is essential
reading for those who deliver programs to promote sustainable behavior. For
more than twenty years Dr. McKenzie-Mohr has been incorporating the scientific
knowledge of behavior change into the design and delivery of community
programs. He has trained more than 50,000 environmental program planners.
Presenter:
Doug McKenzie-Mohr, PhD, Environmental
Psychologist
Who should attend:
This workshop is designed for energy program designers and implementers,
utility program managers, communications and marketing professionals, community
planners, municipal officials and administrators, regulators, educators and
advocates, professionals in the fields of energy and sustainable communities,
and anyone interested in community-based social marketing.
Cost:
The registration fee for attending this training is $249,
which includes continental breakfast and lunch. The lunch consists of greens
from Growing Powerundefinedfeaturing Milwaukee's local organic urban farmer, Will
Allen. Participants will also receive a copy of Fostering Sustainable Behavior.
Register:
For more information and to register, visit the ECW website
Seating is limited and advanced registration is required.